Advertising device.



J. T. H.'MITCHBLL.

ADVBRTISING DEVIGB.

APPLICATION IILED APR. 29, 1909.

1,054,01 8; Patented' Feb. 25, 1913.

JOHN "'13. H. MTCHELL, or 'CHICA'GO, ILLINOIS.

Patented Feb. 25, 1913.

Jpplication filed April-29, 1909. =Serlal No. 492,888.

T0 all tma*y conce7m:

Be it lmovvn -that I, JOHN T. -H. Mrron- ELL, a citizen of the UnitedStates, and a 'residentof Chicag0, Cook county, and State ofIllinois,have invented a certain new, useful, and Imprwed AdvertisingDevce, of which the-following is a full, clear, and exact' description,such as Wll 'enable others skilled in the art to which it appertains tomake and use rthesame.

My invention relates tc advertisihg devices and has particular referenceto in provements in advertising devices of the class adapted to besentthrough the mails,, Without an envelop, yet partaking 0fthecharacter of personal, individual communication. 4

The object of my invention is to provide an improved advertising devicein the nature of a personal letter-carrier oi bearer, but constitutingits own closure or envelop and having a part formed to be detached andto serve as a return card or postal card.

Other objects of my invention Will appear hereinafter.

My invention consists generally in an ad-' vertising device or foldercomprising a substantially rectangular ungummed sheet of cardboardscored upon two transverse lines and thereby formed into upper, lowerand intermediate flaps. Said lower flap being detachable from theremainder and constituting a return postal card and the upper fiap beingadapted to fold over said intermediate and lower fiaps and formed tocon-.

ceal part of the face of the lower flap, exposing to view only that partthereof Which bears the name and address of the person for whom thedevice is intended.

M invention Will be more readily understood by reference to theaccompanying drawings, forming a part of this specification and inWhich:

Figure 1 is a perspective view of an advertising device embodying myinvention; Fig. 2 is a similar view showing the device partly folded;Fig. 3 is another perspective view showing the device as it appears whenready for the mail; and Fig. 4 is a sectional view, enlarged, on theline XX of Fig. 3.

My invention is capable of considerable modification and is not limitedto the specific proportions or form shown in the drawings; however, inall forms of my invention I prefer that the device shall be the folremainder of the sheet. -The outer surface,

of 'substantially the size and shape of ordinary commercial letter-paper and when folded, as shown in Fig. 3, shall present the appearanceof an envelop.

As shown in Fig. 1, the device comprises a sheet, A, of thick paperor:heavy cardboard. Thi3 sheet is scored on the line, a,

and is also' scored or partly severed or per-.

forated on parallel lino, b- The scorings divide the sheet into the twowide portions, C and D, and the riarrower portion, E. The latter ispreferably the top of the sheet and bears, on its inner surface, theletter head, 1*, of,the advertiser. The remainder of the flap, E, andthe surface'cf the flap, D, serve to receive the letter orcommunication, G, and when desired, the naine, G, of the recipient maybe written or printed on one of the flaps, E, D. The inner surface, C,of the lower flap, C, is printed asa post card and bears the name, F, ofthe advertiser or an agent or dealer to whom the advertiser desires thereturn to be made. ner of the post card is the stamp, H. The line oferforations or the scoring, b, adapts d 0, to be easily detached fromthe C", of the flap, C, bears a printedreturn communication, G and thename, G, of

the recipient. The proportions of the sheet are such that when the flap,0, is folded onto the inner face of the flap, D, the flap, E, may befolded clown over the flap, C; the

flap, E, is secured in such position by &'

sticker or seal, I, and it Will be noted that the fla E, serves to coverthe communication, on the back of the postal card por- The person toWhom the device is addressed on receiving same breaks the seal, I, andopening the sheet has presented to him the communication appearmg uponthe inner face thereof. If interested 111 the communication, in thearticles advertised, or in the subject of inquiry, he, the recipient,has

In the cor- A tion of the device, leaving exposed only the only to tearoff the ost card ortion, C, and deposit same in t e mail. he recipientis not required to sign his name or give his address; as a rule is noteven required to enter remarks on the back, C", of the part, 0.

It Will now be obvious that my device constitutes an extremeIy valuablemeans for use in advertising and for securing both the initial attentionof the recipient and a reply indicating his decision in the mattercalled to his attention. The outer face'of the fiap, E, and the back orenter surface of the flap, D, afford space for attractive ictures orother devises which serve as initial attention attractors; and inpractice I prefer. to combine with this invention that other inventionwhich isShown and claimed in my Leters Patent N 0. 861,747 dated J uly30th, 190

Having thus described my invention,

daim as new and dsire t0 secure by Letters Patent:

A folder or advertising device comprising a substantially rectangularsheet of cardboard scored transversely to form intermediate and lowerfiaps of given width and an upper flap cf les width, said 1ower fiapbeing easily separable from the remainder and constituting a replypostal card,

. and said upper fiap, when the device is folded, serving to conceal allthe printed matter on the lower flap except the name and address of therecipient.

][n testimony whereof, I have hereunto set my hand, this 26th day ofApril, 1909, in the presence of two subscribing witnesses.

. JOHN T. H. MIJCHELL Witnesses:

CHARLES GILBERT HAWIY, JOHN R. LEFEVRE3

